Sometimes we need a bit of gender segregation. Separate toilets are a perfect example. So are certain gendered greeting cards. Now I’m not talking about the ones that say ‘Happy Birthday Brother‘ with a picture of a motorbike. Your brother has probably zero interest in them, but hey, at least it’s manly. No. I’m talking about the ones like we make. You know – ‘Happy Anniversary‘ with two dickie bows to signify it’s not your regular Hallmark hetero relationship card. But I digress. Gender segregation has seeped into every crevice of society, and we’re lapping up it to the delight of marketing directors worldwide.
Even my childhood was not without basic gender segregation. Growing up I played with Polly Pockets and teddy bears, whilst my big brother played with toy guns and soldiers. He’s an actual soldier now though, so maybe that’s a bad example. He obviously really like those toys! And now that I think about it, I remember really loving those Polly Pockets. Perhaps I’m trying to find a non-existent fault here. Because playing with ‘girl’ toys made me pretty damn happy. Why though? Was it because television adverts showed me images of girls my age having the time of their lives playing with Polly? Well they certainly didn’t show girls running around playing toy soldier.
It’s too far gone to remember my rational from childhood. I didn’t know what rational was, so I doubt I even had any. In adulthood however, I’ve no excuse. Now when it comes to clothes, I don’t see a gender divide. I suppose that’s the gay in me. I’ll happily shop for a t-shirt in the man’s section, and shoes in the women’s. But if I’m buying a razor, off to the pink aisle I go. I remember wondering to myself what the difference between female and males razors is before. I think I settled on the colour and went ahead with my pink purchase. But now I’m wondering, is that it? Is that actually the only difference? What is the point?!
Oh how we fall so easily into the market traps. From female Lego to male eye cream, Australian show ‘The Checkout’ highlights the differences between gender specific products. Of which, there are basically NONE!